Apple’s Heartstrings ad and AirPods Pro 2 stand out in a competitive landscape where major players like Microsoft, Google, and others have also developed impactful accessibility campaigns. Each company takes a distinct approach to inclusivity, appealing to different aspects of their audience’s values and needs.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

Since the beginning of Black Friday Week, the AirPods Pro 2 have seen their price steadily decline and reached a new record low for this Black Friday on Amazon. The price has dropped from $249 to $189, then to $169, and now sits at an incredible $153, which is now a huge 38% discount off the original price.

X Corp. owner Elon Musk had just admired the Hearing Aid feature introduced with the Apple AirPods Pro 2 this September.

Beyond the modest educational discount program for students and teachers, discounts aren’t really Apple’s thing, but major retailers like Amazon, Best Buy, and Walmart do regularly have Black Friday deals on Apple products.

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.

Elon Musk praised Apple's holiday ad showcasing AirPods Pro 2's innovative hearing aid feature, allowing a father with hearing loss to clearly hear his daughter's guitar performance. Apple CEO Tim Cook highlighted the technology's personalized sound profile,