F1 knew it couldn’t lean on quite the same intrigue for its second visit to Las Vegas. It also couldn’t realistically expect to repeat the money-spinning success of year one, which generated half a billion dollars for the local economy and $77 million in tax revenue, outstripping all expectations.

When the Las Vegas Grand Prix begins its second run in Las Vegas tonight, the Formula One racers will likely be competing in front of fewer fans.

This was the third-largest percentage drop in viewership YoY this season after Brazil (41.6 per cent) and Saudi Arabia (39.6 per cent). It also means three of Formula One’s last six races have dropped below an average of one million viewers, after exceeding the figure for nine straight races.

Formula 1 arrived in Las Vegas for one of its biggest races of the 2024 season, and it lived up to the hype. George Russell and Charles Leclerc had an amazing start, but it came down to the Mercedes teammates.

The return of motor racing’s Formula 1 (F1) series to Las Vegas failed to capture the strong domestic viewership of the 2023 inaugural race, despite seeing Max Verstappen clinch the 2024 World Drivers Championship.