Every year, Samsung unveils its latest smartphones in January or February and when Black Friday is here, the company takes the opportunity to clear out its stock. This year, the offer on the Galaxy S24 Ultra is unprecedented and surpassing previous deals.

Previously marked down by no more than $420, the state-of-the-art Galaxy S24 Ultra is now on sale at an unprecedented $470 discount with 512GB storage as part of a new and improved Samsung Store Black Friday offer.

Using this Black Friday deal at the official Samsung site, you can either get an unlocked 512GB device for $950 without a trade (a record-low) or a device for as little as $499 with the trade. In the former case, today's discount at Samsung is a whole $100 better than Amazon's cheapest price for a 512GB model, so it's absolutely worth checking out.

Now is the best time to pick up one of Samsung’s ultra-premium smartphones, with the Samsung Galaxy S24 Ultra now just $949 at Amazon. That's $350 off! Or if you’d rather something flashier the Galaxy Z Fold 6 is now $1,320 — $500 off the usual price. If you’d rather have a TV, then the 48-inch S90D OLED is now under $1,000.

The outstanding Galaxy S24 Ultra is now more affordable than ever, and now its $470 including a memory upgrade

SAVE $350: As of Nov. 22, the Samsung Galaxy S24 Ultra (256GB) is marked down to $949.99 at Amazon for Black Friday. That’s 27% off its list price of $1,299.99.

A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

Black Friday has come early on Amazon, with the Samsung Galaxy S24 Ultra deal dropping the price to just $949.99.

With stellar AI features, cameras and performance, the Samsung Galaxy S24 Ultra represents the pinnacle of Android phones. The 512GB model is getting a massive saving across three colorways, although other colors are also discounted heavily, albeit by $350 rather than $470. The 256GB model is also heavily discounted.

As a tech expert myself, I know what to look out for and have worked my way through the current Samsung Black Friday deals (as well as the best savings to be had on electric toothbrushes, laptops and more) to handpick a selection of the best.

If you're after a flagship phone without the obvious flagship price, the Galaxy S24 FE could be one of the best deals all year.