Jordon Hudson exclusively spoke to PEOPLE on the red carpet at Sports Illustrated's Super Bowl party in New Orleans on Saturday, Feb. 8, where she explained how her look was meant to raise awareness for the fishermen in Maine.

Leading up to the Super Bowl former New England Patriots head coach Bill Belichick turned heads at the NFL Honors. Not only did he wear all of his Super Bowl rings while attending the award show, but his 24-year-old girlfriend Jordan Hudson stole the spotlight with the dress she wore.