Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

Cheese won’t be the only star of Super Bowl parties this year — the National Chicken Council in its annual Chicken Wing Report projects that fans will eat 1.47 billion chicken

Google edited its Super Bowl commercial celebrating Gemini AI days before the big game because the interface gave a small business an incorrect statistic.

In a video featuring a small-business owner using Gemini, the AI originally said Gouda makes up 50% to 60% of global cheese consumption.

Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritus at Cornell University, confirmed to The Verge last week that Gouda “is almost assuredly not the most wi