In a recent interview, Apple’s senior director of global accessibility policy and initiatives Sarah Herrlinger explained the hearing aid feature in AirPods Pro is yet one more manifestation of the company’s “longstanding commitment” to the disability community vis-a-vis accessibility.

I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.

Need wireless earbuds? This Cyber Monday deal on the AirPods Pro is going strong, and they're the best earbuds for the iPhone.

Apple released an emotional Christmas ad the focuses on the Hearing Aid feature available on the AirPods Pro 2.

Apple's AirPods Pro 2 now let users in France test their hearing and reduce loud noises, but the hearing aid feature is stuck in regulatory limbo.

The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts in the AirPods Pro 2 and the sounds all become clear, thanks to the earbuds’ clinical-grade Hearing Aid feature, introduced a month ago.

Apple’s Heartstrings campaign for the AirPods Pro 2 achieves this with stunning simplicity. It’s not about specs or features; it’s about connection. Through innovative technology and deeply emotional storytelling,