In an interview with the TODAY Show on Jan. 15, author Jim Murphy reflected on the overnight success of his self-help book 'Inner Excellence,' after Philadelphia Eagles player AJ Brown was seen reading it during a game on Jan.

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”