The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch. Who is hosting the Macy’s Thanksgiving Day parade?

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

The 2024 Macy's Thanksgiving Day Parade will be telecast on NBC from 8:30 a.m. to noon in all time zones on Thursday, Nov. 28. The event will also simulstream on Peacock and Fubo subscribers will also be able to watch it. An encore on NBC will follow at 12 p.m. MT, 2 p.m. ET/PT.

The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV audience for Macy’s Thanksgiving Day parade, was first published at The Desk.

The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive holiday event on its channel for the next decade, according to The Wall

Aside from football, another Thanksgiving television staple for families across the U.S. is the Macy’s Thanksgiving Day Parade.

For the first time in Cedar Park High School dance team history, the Celebrities are strutting their way down the streets of New York for the annual Macy's Thanksgiving Day Parade. The Celebrities have been performing in front of crowds at the Gupton Stadium for Friday Night Lights to make their way to the Big Apple.