Geoff Cottrill, chief brand officer at Topgolf and former SVP of brand marketing at Coca-Cola, illustrated this idea when he was CMO at Converse. In marketing meetings, Cottrill would ask his ...

Coca-Cola SVP strategic marketing Geoff Cottrill says a cultural moment like this is a unique opportunity too great to pass up. How The Duo Behind “Episodes” Plans To Break Through The TV Glut ...