Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Held every other year since 1981, this year's three-day contest features 2,414 entries from 31 states but a Wisconsin cheese hasn't won best in show since 2017.

Ken McNulty, owner of Wisconsin Cheese Mart, will be featured in a TV spot that will be aired throughout Wisconsin during the Super Bowl, according to a press release.

Federal legislation to help dairy farmers invest in their businesses was introduced in both the U.S. House and Senate on Wednesday, and it has bipartisan support in both houses. The Dairy Business ...

An inaccurate statement about Gouda cheese in a Gemini commercial for the Super Bowl is causing uproar online.

As initially spotted by X user Nate Hake, Google had to edit its Wisconsin cheese-themed Super Bowl ad (in which the Gemini ...

Cheese brine is being used to melt snow and ice off the roads in Monroe, Wisconsin.

Google’s flagship AI, Gemini, just flubbed a major Super Bowl ad—claiming Gouda accounts for 50-60% of global cheese consumption.

U.S. Senators Tammy Baldwin (D-WI) and Marsha Blackburn (R-TN) have introduced the Dairy Business Innovation Act of 2025, a bipartisan bill aimed at enhancing the Dairy Business Innovation Initiatives ...

Last year's Food Fight winner was Gyro Waffle Fries. Past winners were the Almighty Pork Sandwich, the Dinger Dog, the ...

An eagle-eyed viewer of the ad on X (formerly Twitter) spotted Gemini’s AI “hallucination” which claimed that gouda made up “50 to 60 percent of the world’s cheese consumption." That would make it the ...

In the heart of Glendale, Wisconsin, there’s a culinary time capsule that’s been serving up slices of Americana (and generous pats of butter) since 1936. Solly’s Grille isn’t just a restaurant; it’s a ...