Amazon unveils new image and video creation AI tools Amazon Nova Canvas and Nova Reel look to help ecommerce sellers Both new Nova models set to launch in 2025 Amazon has announced new image and video generation models as it steps up its fight to become an AI heavyweight.

Set to be available alongside popular third-party models via the company’s Bedrock service, the Nova models represent one of the biggest attempts yet by the tech giant to make its mark in AI. The company is seeking to overcome the perception that it was slow out of the gate in the early days of the generative AI revolution.

Amazon has announced a series of new AI foundation models under a new “Nova” branding that will be available as part of the Amazon Bedrock model library in AWS. There are three “understanding” models available now,

Amazon announced a new slate of artificial intelligence platforms, known as foundation models, at its annual AWS conference, allowing for text, image and video generation among other things.

Amazon’s cloud computing division, announced a new family of generative AI, multimodal models called Nova. There’s four text-based models in total: Micro, Lite, Pro, and Premier. Micro, Lite, and Pro are available today for AWS customers,