Christmas is just weeks away, which also means the return of The Elf on the Shelf to many homes across the tri-state area. Co-founders Chanda Bell and Christa Pitts join PIX11 alongside a scout elf Noorah to discuss the success of the brand,

While the plush stuffed elf “keeps an eye” on children during the countdown to Christmas and ensure kids are on their best behavior, the parents have to do all the hard work once the elf arrives during “Scout Elf Return Week” from Nov. 24 to Dec. 1.

This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn.