The NRF reiterated its holiday sales forecast on Tuesday, for sales growth between 2.5% to 3.5% year over year. “We continue to look for solid holiday sales growth this year, wi

The initial numbers from the five-day Thanksgiving to Cyber Monday holiday sales weekend signal a positive start to retailers' most crucial sales perior of the year.

Black Friday remains the most popular shopping day for both in-store and online shopping. The NRF survey found 81.7 million consumers shopped in stores on Black Friday, up from 76.2 million last year and the highest level since the pandemic. Approximately 87.3 million shopped online, down slightly from 90.6 million in 2023.