The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

New Year, New You!”—it’s the mantra that motivates millions to search the App Store for new finance apps after the holidays, ...

Before Tinder, Match was the market leader in the dating industry. Launched in 1995, it quickly established itself as the ...

Master A/B testing to optimize campaigns, increase conversions, and make smarter marketing decisions with this free guide.

Games are the most popular app category on both app stores, accounting for about 59 percent of the consumer spending on app ...

With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey.

When the deal to acquire Twitter was finalized, several Twitter alternatives were floated for those that did not like Musk’s politics, his ideas for Twitter, or just wanted a new microblogging ...

Character.ai is one of the many AI chatbots to explode in popularity, as the success of ChatGPT has led millions of people to ...

Every year away from the pandemic seems to be a blessing to the travel app industry, which was struck with declines of up to ...

The hunt for the next evolution of the search engine has been ongoing for over a decade, but nothing has been able to even ...