Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.

Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg.

Apple Intelligence has arrived, but Siri and Apple’s AI suite of features are nowhere near the level of rivals

Tech giant Apple this week bought the Boylston Street building that includes its three-story flagship Boston store for $88 million, according to a deed posted Wednesday. At about $3,500 per square foot, the deal is one of the most expensive of its kind statewide in recent years, Boston Business Journal reported.

Apple Inc. has purchased the Boylston Street property that houses its Back Bay store for $88 million, in one of the priciest retail real estate deals in Massachusetts in recent years.

Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.

Apple CEO Tim Cook visited the severed floor of Lumon Industries. Before exiting the elevator, Cook's "severed" self grinned mischievously, walking the long white hallways to meet Mr. Seth Milchick (Tramell Tillman) for an instructional video.

With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.