The newest Masked Rider and Raider Red have been inducted into one of Texas Tech's longest-standing spirit traditions.

Just how valuable is the Texas Tech athletic brand? According to one study, being a Red Raider is worth more than any other school in the Big 12 Conference. CNBC and AthleticDirectorU released a ...

"I'm looking for history with the Red Raiders," White said, referring to Texas Tech's mascot. "They're coming through big this time." From the parade, fans then headed to a pep rally at Handy Park ...

The Masked Rider became Texas Tech's official mascot 70 years ago and continues to this day to lead the team onto the field before every home game. Texas Tech became the first school to feature a ...

After a press conference previewing Friday's Liberty Bowl game between Arkansas and Texas Tech, fans filled downtown Memphis for a parade. Click here to see more photos from both events. Sports ...