Sony, Honda and Afeela

What's The Point Of The New Sony Afeela EV?
J apanese electronics brand Sony is officially getting into the car business. In a partnership with Honda that will be dubbed Sony Honda Mobility (SHM), the two companies will pro
Sony and Honda’s Afeela 1 EV makes more sense at CES than in the real world
The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,
Afeela EV: Sony and Honda Finally Set a Price and Start Taking Orders
Sony and Honda's joint-venture electric sedan made its debut during CES 2020.
Lucid Air Pure vs. Sony Honda Mobility Afeela 1: Comparing Startup EVs
These low-slung electric upstarts approach the formula from very different directions. Is the Afeela already too little, too late?
CES 2025: Hands-on with Sony-Honda's AFEELA 1 Signature
We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,
Sony and Honda’s Afeela electric car will start at $89,900
Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.
CES 2025: Sony and Honda’s Afeela 1 is now available for preorders
Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.
Sony/Honda's Afeela 1 EV is here, can it compete with Tesla?
The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.
Sony and Honda Reveal Afeela Production Car, Price Starts at $89,900
The price for the entry-level Afeela 1 Origin makes the Sony Honda Mobility joint venture's first vehicle the most expensive Honda passenger car since the Acura NSX Type S. That number jumps to $102,900 if you want the Afeela 1 Signature, which adds 21-inch wheels, a central camera monitoring system, and the rear entertainment system.
Sony/Honda ‘Afeela’ EV Collaboration Gets Production Timetable And Pricing
Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
Honda And Sony's EV Costs More Than A Lucid Air
The Afeela 1 EV is nearly production-ready and will be assembled in the U.S. at a Honda facility. Afeela also announced the start of reservations, which for now, is only open to California residents.
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Sony reveals price for its first car 'Afeela' that comes with an built-in PS5
Sony has officially unveiled its first-ever car called the 'Afeela,' which comes jam-packed with a bunch of gadgets and an in ...
Sony's Afeela 1 feels like a PlayStation 4 in the PS5 era
This year's Afeela 1 is little changed from last year's numberless show car. The only significant visual update is found in ...
2026 Afeela 1 EV Will Start at $89,900, Feature Subscription Services
The Sony/Honda product will initially only be sold in California, and the higher Signature trim level will cost a whopping $102,900 when deliveries start in 2026.
The 4 coolest EVs and car tech we saw at CES 2025
Hyundai Mobis kind of stole the show at CES 2025 with the debut of the world’s first full-windshield holographic display, ...
Sony CES 2025 press conference: Watch it here Monday at 8pm ET
You can watch the Sony CES press conference as it happens below. The feed will start Monday, January 6 at 8:00PM ET. The separate Afeela press conference will take place on Tuesday, January 7 at ...