The ad flashes back to sweet family moments when the father also couldn’t hear well. Returning to the present moment, he puts in the AirPods Pro 2 and the sounds all become clear, thanks to the earbuds’ clinical-grade Hearing Aid feature, introduced a month ago.

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.

Apple AirPods Pro 2 can now perform ably – and cheaply – as over-the-counter hearing aids, but there are some flaws and compromises.