With Nova and other initiatives, Amazon is looking to use AI to build on its position in the cloud market. The company leads rivals Microsoft and Google in the cloud infrastructure market with 31% market share as of the end of the third quarter, according to Synergy Research Group.

The foundation models mark Amazon's bold move to establish itself in the generative AI space, directly competing with rivals like Adobe, Meta, and OpenAI.

Among Amazon's announcements is the launch of new AI models under its proprietary "Titan" family. These models will power various applications, from content generation to personalized recommendations like Rufus. This marks Amazon's bid to compete with industry leaders like OpenAI ’s ChatGPT and Google’s Gemini.

The company’s Nova models can help power generative AI applications. Amazon’s cloud computing division, Amazon Web Services, announced a new family of foundation models called Nova to power generative AI applications at its re:Invent conference on Tuesday.

Amazon announced a new slate of artificial intelligence platforms, known as foundation models, at its annual AWS conference, allowing for text, image and video generation among other things.

Amazon on Tuesday unveiled a suite of artificial intelligence models in its boldest move yet to compete with tech giant rivals in the fast-growing generative AI sector.Even if Google, Microsoft and OpenAI have taken the lead on AI,

Amazon’s cloud computing division, announced a new family of multimodal generative AI models it calls Nova. There are four text-generating models in total: Micro, Lite, Pro, and Premier. Micro, Lite,

AWS has expanded beyond its existing Titan series with the introduction of the Nova family of AI models. The announcement came during the annual AWS conference, where Amazon CEO Andy Jassy made a special appearance to unveil various Nova versions including Micro,